Powerful Demographic
THE BABY BOOMER AND SENIOR POPULATION IS ARGUABLY THE MOST POWERFUL DEMOGRAPHIC IN THE FITNESS INDUSTRY.
Why own a Silver Stars Fitness Studio?
It’s a perfect time to own a Silver Stars Fitness
AS SEEN ON AND FEATURED IN
A VERY POWERFUL DEMOGRAPHIC
A VERY POWERFUL DEMOGRAPHIC
- By the year 2017 The baby boomer is responsible for 70% of disposable income. (NEILSON STUDY)
- Boomers & Seniors have a net worth of three times that of the younger generations. (Economic Policy Institute)
- The baby boomer generation is the fastest growing demographic in the fitness industry. ( Gym Insight.com)
- Limited competition- Most fitness clubs choose to focus on the 20-40 year-old.
- There are over 77 million baby boomers throughout the country ( US.CENSUS) Americans that are over 50 plus account for half of all consumer spending, but are targeted by only 10% of marketing companies. (AARP)
- Our baby boomer and senior client’s like to train between 7:30-6pm, which gives you a good work/life balance.
LOW INITIAL & MONTHLY OVERHEAD
LOW INITIAL & MONTHLY OVERHEAD
The typical Silver Stars studio is approximately anywhere from 900 SF-1500 SF, which allows you to keep your rent low no matter where your studio is located< When working with our demographic we don’t believe in big fancy equipment. We encourage our members & clients to stand and perform functional activities of daily life. So because of the lack of equipment the initial start –up fees can be kept low, in addition to your monthly costs, as there isn’t much in terms of monthly maintenance or repair expenses.
- Initial costs- $123,600-$236,700 which include the $25,000 franchise fee.
- 5% royalty per weekly gross revenue.
- Our studio template ranges from 900sf-1500sf. This helps to keep your
monthly overhead low. - REQUIRED LIQUID ASSETS $70,000
- REQUIRED NET WORTH – $300,000
ON GOING COMPREHENSIVE SALES, MARKETING AND FITNESS TRAINING
ON GOING COMPREHENSIVE SALES, MARKETING AND FITNESS TRAINING
- You will receive support from a team of passionate and experienced fitness
professionals that will guide you every step of the way. We know that the
support a franchisee receives is one of the most important factors that
determine success or failure, so you will be amazed by the effort we dedicate
to help you achieve success. - We love this industry and have a passion for working with the 50 plus client,
so giving you a high level of support comes natural to us, which will help you
to be successful. - Assistance with site selection
- Communication through on site visits & meetings- email and phone calls.
- Access to our vendor relationships from graphic designers, social media
companies to equipment vendors. - We provide you with the most up-to-date marketing techniques to help with
getting leads, client retention and provide you with all of our cutting-edge
systems to making your members feel they’re part of a community versus
just buying training sessions. - Pre-opening sales and marketing support.
- All franchisees receive comprehensive fitness training led by a team of
professionals that have over 25 years experience actually training clients that
are over the age of 50.
THE CONSULTATION & PROGRAM DESIGN
THE CONSULTATION & PROGRAM DESIGN
The Silver Stars experience start with a comprehensive verbal and hands-on fitness consultation. We then design a program based upon the goals, fitness level, medical history, likes/dislikes, and hobbies. We then assess each potential client/members posture, dynamic and static balance, ability to perform functional tasks, flexibility and core strength. Our client’s and members say our consultation is one of the most thorough and informative consultations they have ever attended.
Silver Stars Fitness professionals are trained to follow an integrated approach to program design. This means that we ensure that our client’s are working on the most important aspects of fitness that will help improve their overall functional capacity and quality of life. Our training model is designed to offer our clients & members time- efficient, simple, but effective step- by step progressive fitness programs that help to accomplish their goals.
REOCCURING REVENUE AND CLIENT RETENTION
REOCCURING REVENUE AND CLIENT RETENTION
Our system and programs help to promote reoccurring monthly revenue and cash flow. We do this by making our clients feel like they’re part of a community versus just selling training sessions.
SCALABLE BUSINESS MODEL
SCALABLE BUSINESS MODEL
Our model gives you all the tools so that you’re business can easily be taught to others so you can have the freedom to enjoy other things in your life.
What is Silver Stars Fitness
Silver Stars Fitness is a fitness company that caters and specializes in working with men and women over the age of 50, or as we like to say the “baby boomer & beyond” fitness enthusiast. Our services include personal training and small group classes (which are the most popular services) in addition to private Yoga, Pilates, Tai Chi and massage therapy. Most of our programs are 30-45 minutes in duration.
What differentiates us from the competition is not only that we specialize in a particular demographic, but we place emphasis on making our members and clients feel like they’re part of a community and offer them a very personalized service. While the majority of the fitness industry sells training sessions, we provide an experience. We do this by selling “programs” ( not just sessions) to help our members & clients accomplish their goal.
This personalized service helps to promote client retention and referrals from happy members and clients.
OUR Team
You will work with a team of passionate and high energy professionals that have over 25 years of experience not only working in the fitness industry, but training clients, educating other fitness professionals in senior fitness and marketing to the baby boomer and older adult population.
Our management team has been seen on CBS and NY1, are published authors of two fitness books, have written articles for and have been featured in Men’s Fitness, Shape Magazine, West Side Rag, epoch Times, NY Post and the Washington Post. They also have been fitness presenters at various fitness conferences.
Silver Stars Fitness CEO & Founder
Jason Greenspan has dedicated his career to helping men and women over the age of 50 improve their posture, balance, strength and overall health. His 20 years of experience teaching fitness to this age group has given him the knowledge to create a fitness environment that is comfortable and inviting to this age group. By combining his understanding of this age set with his passion for fitness, Jason has established Silver Stars Fitness to meet the needs of baby boomers and beyond- whether they have been exercising for years or haven’t ever step foot in a gym.
As a highly sought after presenter at various health and fitness conferences throughout the country, Jason educates the general public and other fitness professionals on how to design fitness programs for the 50 + client. Jason has appeared on CBS with Dr. Max Gomez and NY1 and has been featured in the NY Post, Washington Post, Shape, Men’s Fitness, Penthouse, Resident Magazine, Westside Rag, Epoch Times and Crain’s Magazine.
850 7th Avenue
Suite 305,
between W. 54th & W. 55th
New York, NY 10019
Phone: 646-370-3843 or 646-573-9724
Fax: 646-843-4963
Email: info@silverstarsfit.com